Valify and Lucro logos

Valify Announces the Acquisition of Lucro


FRISCO, TXandNASHVILLE, TN,September 16, 2018 (BUSINESS WIRE) –Valify, the leading healthcare cost management company exclusively dedicated to controlling purchased services expense, today announced that it has acquired Lucro Solutions, Inc., a Nashville-based digital platform for health systems to compare and select vendors.
“We are excited to integrate Lucros platform which aligns with and fortifies Valifys existing features. Lucro has built an innovative, easy-to-use technology platform that automates how all buyers across a healthcare system evaluate and select their vendor partners,” saidChris Heckler, Chief Executive Officer of Valify. “This transaction extends and enhances our ability to operate a marketplace, enabling our healthcare system customers to effortlessly collaborate with vendors, saving time and increasing bandwidth to realize additional cost savings through Valifys technology.

Valify offers healthcare systems a suite of technology and services that targets, prioritizes, and manages areas for cost reduction through spend visibility, benchmark comparisons, and advisory services. Lucro operates a marketplace platform, applying an innovative approach to collaboration among buyers and sellers. The integration of Lucro into Valifys digital RFP and market share technology reinforces powerful health system and vendor communication tools and adds robust features to further accelerate the sourcing process.

“Combining Valifys visibility and insights with Lucros capabilities gives vendors greater visibility and more partnership opportunities that fulfill a healthcare providers need for balancing cost and quality, saidCash Forshee, Founder and Senior Vice President of Lucro.

The Valify analytics and benchmarking platform already plays an integral role in identifying and prioritizing savings opportunities across a healthcare system, said Les Popiolek, Chief Operating Officer of Valify. “As pressure continues to increase on their operating margins, more healthcare providers are focusing their cost reduction lens on indirect spend. Integrating Lucros technology will enable health systems to engage more internal and external stakeholders, enabling them to take on more savings initiatives while better supporting the clinical and operational needs of departments and service lines across their organizations.

About Valify

Valify is the only healthcare cost management company exclusively dedicated to controlling purchased services expense. Valifys web-based technology platform allows healthcare organizations to quickly identify, benchmark, and manage savings in over 1,200 categories. With proprietary benchmarking analysis, market share insights, and prebuilt category-specific RFP templates, Valify provides a proven end-to-end purchased services solution for organizations to proactively manage expense, increase staff productivity, and realize significant savings.

About Lucro
Lucro, a Nashville-based technology company initially backed by Martin Ventures, Heritage Group, and Health Insight Capital, a subsidiary of HCA, is a digital platform created to reinvent the connection between buyers and sellers outside of supply chain in healthcare. Health systems use Lucro to reduce the time and cost to make buying decisions about indirect spend. Lucro matches vendors to healthcare systems that are actively seeking their products or solutions.


Kelley Miller
Director of Marketing, Valify

Jennifer Renshaw
Director of Marketing, Lucro