Shara Smith

Shara Smith serves as the Marketing Director for both Valify and Valify Solutions Group, where she oversees all facets of marketing, including strategic planning, branding, digital marketing, and event management. She joined Valify in September 2021, bringing with her a wealth of experience in healthcare marketing and business development.

Before joining Valify, Shara was the Corporate Executive Director of Business Development and Marketing at one of the nation’s largest and fastest-growing for-profit health systems. In that role, she successfully developed and launched programs and service lines across 28 hospitals.

Shara began her career in business development and marketing shortly after graduating from college. She gained early experience in the promotional marketing industry, working on both the distributor and supplier sides, before transitioning into healthcare as a marketing representative for an imaging company.

She holds a Bachelor of Arts in Journalism from the University of North Texas and an MBA in Healthcare Management from Western Governors University.

Areas of Expertise:

• Strategic Leadership: Business Strategy, Growth & Expansion, Go-to-Market Planning, Strategic Partnerships
• Marketing & Communications: Digital Marketing, Branding, Campaign Strategy, Demand Generation, Corporate Communications
• Analytics & Research: Marketing Analytics, Market Research, SEO/SEM, Campaign Performance
• Industry Knowledge: Healthcare Management, Health Systems, Vendor Relations, Stakeholder Engagement
• Core Competencies: Critical Thinking, Executive Presentations, Organizational Development, Business Development

Personal Branding Statement:

Strategic healthcare marketing leader with a passion for driving growth, elevating brand presence, and delivering measurable impact across complex systems. I blend data-driven insights with creative execution to build meaningful connections, accelerate business development, and lead transformative initiatives in the healthcare space.